Southwest Cannabis
Overview
Southwest Cannabis has been crafting high-altitude cannabis with care and passion since its founding as the oldest and largest producer in Northern New Mexico. With ten stores spanning Albuquerque to Taos, they are committed to delivering exceptional, handcrafted cannabis grown at 7,000 feet. Their iconic “Flower Bars” offer a deli-style experience, featuring only their own meticulously cultivated flower alongside a curated selection of concentrates, edibles, and vapes.
Benthouse joined Southwest Cannabis as a creative partner to define and communicate their unique story. Beginning with strategy and value propositions, we worked to position their hands-on growing practices and high-desert expertise as defining elements of their identity. Updated brand visuals infused their narrative with vibrant colors and bold designs, capturing the essence of “handcrafted and high-altitude cannabis.”
From managing their Weedmaps presence, social media, newsletters, and in-store signage, to coordinating specials programming across their ten locations, we ensure every customer touchpoint reflects their values. Beyond weekly efforts, we’ve developed larger campaigns, including billboards, a fully custom and interactive website, and packaging for their in-house rosin line, "James." These projects amplify their presence, highlight the premium quality behind their offerings, and bring their story to life across all channels.
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Creative Partnership including Strategy & Value Proposition, Visual Identity, Voice & Copywriting, Print & Digital Advertising, Web Design & Development, Photography, Social Media Management, Ongoing Marketing Implementation.
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Weekly, we collaborate with Southwest Cannabis’ management, retail, and production teams to align on specials programming, content creation schedules, and evolving needs. Acting as an extension of their in-house operations, we manage customer communications, in-store signage, and promotional efforts while serving as a liaison for Weedmaps and Instagram—updating products, responding to customer inquiries, and maintaining engagement across platforms. We’ve also implemented strategies to increase in-store reviews and testimonials, amplifying their connection with customers. After building the foundation of their story, values, key positioning statements, visual identity, and web presence, we’ve created the flexibility to pivot quickly in a rapidly changing industry.
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Through increased storytelling and marketing efforts, Southwest Cannabis has gained recognition as an industry leader, earning the coveted titles of Best Grower and Best Budtenders from the Santa Fe Reporter. Our work has helped define and enhance their loyalty program, consistently adding new members while maintaining engagement through weekly promotions and daily specials.
By focusing on their “deli-style” messaging, we’ve successfully reached diverse audiences who value handcrafted cannabis, driving increased store visits across their ten locations. With robust data analytics, we’ve identified and grown new channels like Weedmaps, tailoring content to expand their reach. Our strategy and efforts have strengthened Southwest Cannabis’ position as the go-to provider for high-quality cannabis in New Mexico.
