Cid’s Food Market & The Cellar
Overview
Benthouse partners with Cid’s Food Market and The Cellar in an ongoing creative collaboration to elevate their brand strategy, unify their customer journey across locations, and drive measurable growth. Together, we’ve worked to interweave the connections between Cid’s, The Cellar, and their Mountain Market location, ensuring a seamless and engaging experience for their customers.
We began with updates to their logo, brand guidelines, and photography, creating a strong visual foundation for all future work. From there, we developed content around their deep discounts, managed social media, and implemented ongoing marketing efforts through ad buys, newsletters, in-store signage, and billboards. Custom websites for Cid’s and The Cellar were designed to highlight their commitment to quality, showcase weekly specials, and provide an easy-to-navigate experience for customers.
This comprehensive approach extended into their community impact, streamlining donation forms and enhancing communications with local businesses. Printed materials, such as T-shirts, hats, calendars, and grocery bags, rounded out a cohesive and elevated identity across every touchpoint.
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Creative Partnership including Strategy & Value Proposition, Visual Identity, Voice & Copywriting, Print & Digital Advertising, Web Design & Development, Photography, Social Media Management, Ongoing Marketing Implementation.
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We bring ideas to life with thoughtful, hands-on execution. Seasonal campaigns like “Bring the Heat Home” for green chile season, “The Juice is Worth the Squeeze” for summer produce, and “Foundation of Flavor” for the holiday turkey season span customer touchpoints, including print and digital ads, newsletters, social media, web design, and in-store signage.
We’ve also built messaging around The Cellar’s weekly tastings, inviting the community to “Taste Your New Favorite Today” and explore their curated selections. Campaigns like “Perfect Pairing” with the meat and dairy departments highlight complementary offerings, creating a more connected shopping experience. These efforts reflect their commitment to education and moderation while encouraging customers to expand their palates.
Through it all, we’ve carried our ethos of “Built to Be Seen” into their story, crafting messaging, visuals, and experiences that are unmistakably Cid’s.
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Our work with Cid’s Food Market and The Cellar has contributed to increased customer engagement and growth. Attendance at events such as anniversary celebrations and Friday tastings has steadily grown, reinforcing their role as a community hub.
The cohesive visual identity we’ve developed—spanning ads, signage, and digital platforms—has created a seamless customer experience across every touchpoint. This unified approach has elevated their presence, helping customers connect more deeply with their offerings and values, while contributing to an overall increase in customer counts.
Additionally, expanded advertising efforts have driven a rise in inquiries for open positions. With this increased visibility, Cid’s has been able to fill hiring needs quickly and efficiently, further supporting their ongoing growth and operations.
